How to Join Amazon Haul: A New Opportunity for Sellers in Australia

Amazon has launched Amazon Haul in Australia, a low-cost storefront focused on high-volume products priced under $25. During its initial rollout, Amazon promoted launch deals as low as $1, signalling a clear push toward high-volume, price-driven sales.

For sellers, this creates a growth opportunity and a new challenge. Amazon Haul favours sellers who can move low-priced inventory at scale while tightly controlling fulfilment and freight costs. This article explains what Amazon Haul is, how sellers can prepare to join, and how Couriers & Freight can help manage inbound shipping to Amazon warehouses.

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What Is Amazon Haul?

• Amazon Haul is a new low-cost storefront on Amazon Australia focused on products priced under $25
• The program targets high-volume, price-sensitive shoppers and sellers who can operate on tight margins
• Amazon Haul is currently invite-only, with sellers selected based on performance, pricing, and fulfilment capability
• Suitable products are lightweight, fast-moving items across categories like home, lifestyle, fashion, and small gadgets
• Sellers need to prepare sub-$25 SKUs, maintain strong account metrics, and plan fulfilment carefully
• Shipping efficiency matters, as freight and inbound handling costs directly affect profit on low-priced items

Couriers & Freight supports Amazon sellers by managing freight consolidation, cross-docking, and inbound delivery to Amazon fulfilment centres.

What Amazon Haul Means for Australian Sellers

Amazon Haul is Amazon’s response to the growing demand for ultra-low-priced online shopping in Australia, putting it in direct competition with platforms like Temu and Shein. The difference is that Haul operates inside the Amazon Shopping app, giving sellers access to deal-focused traffic without relying on third-party marketplaces.

Unlike Amazon’s core marketplace, Amazon Haul is built around affordability and volume. Products are priced under $25, margins are tighter, and success depends on selling higher quantities rather than maximising profit per unit. This model is best for lightweight, inexpensive items that can turn over quickly without heavy fulfilment costs.

For Australian sellers, particularly early adopters, Amazon Haul offers a practical way to test budget SKUs, move slower or overstocked items, and build sales data within a new Amazon channel. Because the program is still in its early stages, sellers who understand the pricing and volume dynamics now may benefit from stronger visibility and performance signals as the channel grows.

Key benefits to consider:

• Reach price-sensitive customers without competing directly against higher-priced listings
• Move low-margin or excess stock through a faster-turnover channel
• Test bundles, discounts, or clearance strategies designed specifically for budget buyers

How to Join Amazon Haul (What We Know So Far)

Amazon has not opened a public application portal for Amazon Haul. Based on guidance from Amazon’s Help Hub and responses from Amazon staff on seller forums, participation is currently invite-only. With that said, sellers can take practical steps now to be ready if and when invitations expand.

1. Prepare sub‑$25 SKUs

Review your catalogue and identify products that can consistently sell below $25 while meeting Amazon’s quality, safety, and compliance requirements.

2. Maintain strong performance metrics

Focus on reliable order fulfilment, low defect and return rates, and consistent customer service. Solid historical performance is commonly referenced in seller-forum discussions around eligibility.

3. Choose an efficient fulfilment model

Many Haul sellers rely on Fulfilment by Amazon (FBA) to maintain delivery speed and protect customer experience. If you fulfil orders yourself (FBM), prioritise shorter lead times and predictable delivery performance.

4. Optimise your listings for value buyers

Customers browsing Amazon Haul are comparing prices first, so your listings need to make value obvious immediately. Product titles, images, and descriptions should clearly show what the customer receives and why the price is low. 

5. Express interest directly with Amazon

Sellers can email interested-sellers@amazon.com to register interest in Amazon Haul. While responses are not guaranteed, this aligns with the process Amazon has shared publicly so far.

Amazon has not yet published a fully open “apply” process. Preparing your catalogue, fulfilment, and performance metrics now puts you in a stronger position.

Shipping and Fulfilment for Amazon Haul Sellers

Because Amazon Haul products are priced under $25, shipping and fulfilment decisions have a direct impact on profitability. Small increases in freight cost or missed inbound delivery windows can quickly decrease margins, especially when sellers rely on volume rather than per-unit profit.

FBA (Fulfilment by Amazon):

• Pros: Access to Amazon’s delivery network, consistent customer experience.
• Cons: Inbound delivery slots, appointment complexity, prep costs.

FBM (Fulfilment by Merchant):

• Pros: More control over pricing and fulfilment.
• Cons: Higher domestic shipping cost per item, less predictable parcel flows.

How Couriers & Freight Helps

Couriers & Freight supports Amazon Haul sellers by helping them move inventory in ways that suit high-volume, low-margin models. This includes consolidating freight from multiple suppliers to reduce per-unit transport costs, using cross-dock facilities to sort, palletise, or rework stock, and managing inbound deliveries so Amazon appointment, labelling, and compliance requirements are met.

• Freight consolidation: We combine cartons from different suppliers and sources to reduce per‑item freight costs.
• Cross-docking: We temporarily receive, sort, rework, and palletise inventory before final delivery, helping you meet Amazon’s strict prep requirements.
• FBA inbound management: We manage appointments, labelling, packaging, and direct delivery into Amazon’s fulfilment centres.
• Real-time tracking: Get full visibility into your shipments from dispatch to Amazon delivery.

The scale of freight activity in Australia highlights why this matters. Domestic freight transport exceeded 785 billion tonne-kilometres in 2023–24, according to the Bureau of Infrastructure and Transport Research Economics (BITRE), reflecting the complexity and cost pressures sellers face when moving goods nationally. For Amazon Haul sellers, controlling how inventory moves through this system is critical to maintaining their margins.

FAQs About Amazon Haul for Australian Sellers

Is Amazon Haul available to all sellers in Australia?

Not yet. Amazon Haul is currently invite-only, with access typically extended to sellers that meet pricing, performance, and fulfilment requirements. Sellers can prepare in advance, but open applications are not available at this stage.

How much does it cost to sell on Amazon Haul?

Amazon has not released Haul-specific seller fees. In practice, sellers should plan around standard Amazon selling fees, plus inbound freight, storage, and fulfilment costs, which matter more when products are priced under $25.

Can I use Fulfilment by Amazon (FBA) for Haul orders?

Yes. Many Haul sellers use FBA to maintain delivery speed and consistency, though this means managing inbound delivery slots, labelling, and pallet requirements carefully.

What types of products sell best on Amazon Haul?

Lightweight, fast-moving products priced under $25 tend to perform best. Items that are easy to ship, quick to understand, and suited to impulse buying. These could be small home goods or accessories that align well with Haul’s pricing model.

How Couriers & Freight Helps Amazon Sellers Get Ready

Selling on Amazon Haul often means handling higher volumes at lower price points, which puts pressure on how inventory is moved and prepared. For sellers importing budget goods from overseas, shipping small cartons individually can quickly increase per-unit costs. Couriers & Freight helps by consolidating stock at origin, managing customs clearance, and moving inventory into Australian cross-dock facilities where it can be sorted, palletised, and prepared for Amazon delivery.

For sellers with inventory already in Australia, Couriers & Freight supports regional linehaul and inbound deliveries to Amazon fulfilment centres. This reduces unnecessary handling, helps meet Amazon’s delivery and labelling requirements, and gives sellers clearer visibility over where stock is at each stage of the journey. The result is more predictable inbound deliveries and better control over logistics costs when margins are tight.

If you’re assessing whether Amazon Haul fits your business, you can use Couriers & Freight to compare freight options, plan inbound deliveries, and move inventory into Amazon warehouses without overcomplicating the process. 

Get a Quote Now to see how your shipments could be managed more efficiently.

Ship Inventory to Amazon Warehouses Faster

Compare freight options, manage inbound deliveries, and keep costs down when supplying Amazon fulfilment centres.

Get a Quote Now