5 Free Amazon FBA Tools for Australian Sellers

Starting out as an Amazon seller in Australia often means making decisions quickly and doing it on a tight budget. Before committing to paid software, many sellers look for free Amazon seller tools to check product demand, estimate margins, and test listings without adding extra monthly costs.

That need has only grown as Amazon Australia’s FBA marketplace expands. Nearly 8 million Australians shopped on Amazon in 2024, while recent updates to FBA fees and storage rules have made cost tracking more important than ever. 

For small brands and first-time sellers, using the right free tools can mean fewer pricing mistakes and clearer profit expectations.

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Free Amazon Seller Tools: Key Takeaways

• Free Amazon seller tools help Australian sellers research products, assess competition, and gauge demand before spending on paid software or bulk inventory. This is especially useful when testing new ideas or entering unfamiliar categories.
• Profitability and FBA fee calculators allow sellers to estimate fulfilment, storage, shipping, and GST costs upfront, helping avoid listings that look profitable on the surface but lose margin after fees.
• Listing and keyword tools support better product visibility by identifying search terms buyers actually use, making it easier to optimise titles and descriptions without relying on guesswork.
• Sales tracking and historical data tools give context around price changes, demand cycles, and competitor activity, helping sellers make more informed pricing and sourcing decisions.
• Shipping and fulfilment tools, including Shopify-integrated apps, reduce manual steps when preparing stock for Amazon FBA or fulfilling off-Amazon orders, such as generating labels, booking couriers, and tracking deliveries in one place.

Sellers looking for a practical shipping solution can explore Couriers & Freight to streamline order fulfilment and Amazon FBA inbound shipments.

5 Free Amazon FBA Tools Worth Using in 2025

1. Couriers & Freight Shopify Shipping App

Description

Couriers & Freight’s Shopify Shipping App helps sellers manage shipping tasks once orders are ready to go. It allows users to generate shipping labels, compare rates across Australian couriers, book pickups, and track parcels without switching between systems.

For sellers sending inventory to Amazon Australia (FBA) or fulfilling Shopify orders alongside Amazon sales, the app reduces manual data entry and keeps shipment details organised in one place.

Features

• Generate shipping labels for domestic and international deliveries
• Compare rates across multiple Australian courier services
• Book courier pickups and manage dispatch schedules
• Track parcels and receive delivery updates
• Sync Shopify orders automatically for faster processing

Our Verdict 

Ideal for sellers managing both Shopify and Amazon shipments. The free tier covers core shipping tasks such as label creation, booking, and tracking, which helps reduce repetitive admin work. A practical option for small to mid-sized sellers who want more control over shipping without committing to a full logistics platform.

2. Keepa

Description

Keepa is a browser-based tool that tracks historical prices and sales rank data for Amazon products. Sellers use it to review how prices have changed over time and to spot demand patterns before sourcing or repricing products.

While Keepa is widely used for product research, it no longer supports the Amazon Australia marketplace, which limits its usefulness for sellers focused solely on Amazon AU.

Features

• Historical price charts for Amazon products
• Sales-rank tracking to identify demand trends
• Alerts for price drops and deals
• Easy-to-use browser extension with minimal setup 

Our Verdict

Helpful for learning how pricing and demand fluctuate on Amazon, particularly for sellers researching international marketplaces. For Australian-only sellers, the lack of Amazon AU support is a significant limitation, making Keepa better suited as a secondary reference rather than a primary research tool.

3. AMZBase

Description

AMZBase is a lightweight tool used for quick ASIN lookups and basic margin checks directly from Amazon product pages. Sellers often use it during early research to review prices, estimate rough profitability, and decide whether a product is worth investigating further.

It runs in the browser and does not require account setup, making it useful for fast, one-off checks.

Features

• ASIN and product lookup from Amazon listings
• Basic profit estimates based on price and cost inputs
• Quick links to Amazon product pages
• Browser-based tool with no registration required

Our Verdict

Best suited for early-stage screening rather than detailed research. AMZBase works well for sellers who want a fast way to check pricing and rough margins, but it lacks demand data, competitor analysis, and deeper insights needed for scaling decisions.

4. Amazon FBA Calculator

Description

The Amazon FBA Calculator helps Australian sellers estimate fulfilment fees, storage costs, shipping charges, and profit margins before listing a product. Sellers typically use it to understand how Amazon fees affect pricing and whether a product remains viable after fulfilment and storage costs are applied.

With recent 2024–2025 updates to FBA fee structures, including changes to fulfilment and storage charges, the calculator provides a practical way to check margins before committing to inventory.

Features

• Per-unit FBA fulfilment fee estimates for the Amazon AU marketplace
• Monthly storage cost calculations based on product size and volume
• Profit margin estimates using selling price, Amazon fees, and shipping inputs
• Useful for comparing different sourcing options or product variations

Our Verdict

Essential for new and small-scale sellers. It gives a clear view of post-fee margins and helps prevent underpricing or unprofitable listings. However, it does not provide demand or trend data, so it works best when paired with a separate product research tool.

5. Helium 10 (Free Tools)

Description

Helium 10 provides a selection of free tools that help sellers test product ideas, review basic demand signals, and improve listing keywords before upgrading to a paid plan. Sellers commonly use the free tier to run initial keyword checks, review competitor listings, and validate whether a product is worth deeper research.

While usage limits apply, the free tools are sufficient for early-stage testing without upfront cost.

Features

• Keyword discovery and basic search-volume checks using seed keywords or ASINs
• Limited reverse-ASIN lookup to review competitor listings
• Listing optimisation suggestions for titles and keywords
• Chrome extension access with capped daily usage

Our Verdict

Helium 10’s free tier is a strong starting point for beginners and small sellers who want to explore keyword research and listing optimisation at no cost. The free tier works best for testing ideas and refining early listings, but its limits mean sellers will need additional tools when moving beyond initial validation.

How to Choose the Right Amazon Tools

• Check free-tier limits: Many tools restrict daily searches or product lookups. If you research often, these caps can slow down product validation.
• Confirm Amazon AU data support: Tools built around US or EU marketplaces may show outdated or irrelevant data for Australian sellers, affecting pricing and demand decisions.
• Assess data accuracy and update frequency: Look for tools that refresh pricing, fees, or listing data regularly, especially in light of recent FBA fee changes.
• Consider workflow fit: Choose tools that work alongside how you already manage orders, listings, and inventory to avoid duplicate data entry or manual syncing.
• Look for browser or extension access: Browser-based tools or extensions make it easier to research products while sourcing or reviewing listings.
• Factor in setup time: Some tools require full account setup and configuration, while others work immediately. Pick what suits your available time and technical comfort.
• Review reliability and longevity: Seller forums often mention free tools that stop updating or disappear over time, which can disrupt workflows if you rely on them.
• Check privacy and data handling: Understand how each tool manages product, order, or account data, particularly when granting browser or platform access.

How Couriers & Freight Helps Amazon and Shopify Sellers

Couriers & Freight supports sellers once orders are ready to ship or inventory needs to be moved. For businesses running both Shopify stores and Amazon FBA accounts, it provides a single place to manage shipping tasks without jumping between courier systems or spreadsheets.

Use cases include:

• Preparing parcels for Amazon FBA inbound shipments
• Generating shipping labels directly from Shopify orders
• Comparing courier rates across multiple Australian carriers
• Booking pickups and tracking parcels from dispatch to delivery
• Managing multi-carrier shipments and basic reporting in one dashboard

For sellers who want a practical way to manage shipping across Amazon and Shopify, the Couriers & Freight Shopify app allows you to compare rates, book shipments, and track deliveries without adding extra tools to your workflow.

Book Shipping for Amazon FBA Orders

Create shipping labels and book courier pickups for Amazon FBA inbound shipments with Couriers & Freight.

Get a Quote Now