Peak season shipping can make or break your e-commerce business. It’s that time of the year when demand surges, and customers eagerly await their orders. According to Statista, revenue in the eCommerce market in Australia is projected to reach $37.65B in 2023 and is expected to grow to $42.65B in 2024.
While this sounds very lucrative for businesses, this comes with a fair share of challenges especially since peak season also brings with it logistical challenges.
In this blog, we’ll explore what peak season shipping entails and share seven crucial tips to help Australian businesses navigate this critical periods successfully.
Before we delve into the tips, let’s look at the dates that both retailers and shoppers alike anticipate so much.
Now, let’s get to the heart of the matter: seven actionable tips to ace peak season shipping in Australia.
The key to success during peak seasons is early preparation. Start by analyzing historical data and market trends to forecast demand accurately. This process, known as demand planning, helps you anticipate the surge in orders.
Take note of the dates we mentioned above and start planning at least 1-2 months in advance.
To meed the increase in demand, open communication with your suppliers is vital. Review your inventory needs and ensure your supplier can meet the increased production requirements.
Based on your demand planning and discussions with your supplier/s, it’s time to stock up. Having sufficient inventory on hand ensures you don’t run our of popular products during the peak season rush.
Embracing automation in your shipping process can give provide your business with a lot of benefits. Accelerate the Pick-Pack-Ship workflow by automating repetitive tasks.
Consider using a cloud-based shipping platform like Couriers & Freight for real-time visibility into your shipping process.
Excellent customer service becomes even more critical during peak seasons. Delays may occur due to increased shipping volume, weather disruptions, or some unforeseen events.
Communicate transparently with your customers. You can offer follow-up sales with discounts or special offers to resolve issues promptly.
As the demand surges during peak season, it is also realistic to anticipate returns especially when they’re shopping for gifts.
Crystal clear return policies and easy return procedures can help make the returns process smoother.
In order to keep up with consumer expectations during peak season, e-commerce businesses can consider partnering with a last-mile delivery provider. This allows you the flexibility to scale up or down based on demand.
In conclusion, peak season shipping doesn’t have to be daunting. By following these seven actionable tips, you can prepare your e-commerce business for the influx of orders during peak seasons in Australia.
However, if you find yourself overwhelmed or need additional support, consider outsourcing your peak season fulfillment to a trusted third-party logistics provider (3PL) like Couriers & Freight. Providing on-time and reliable delivery since 2009, we can help you navigate the logistical challenges that go along with the busiest seasons of the year in Australia.
With proper planning, automation, and a customer-centric approach, you can thrive during peak season.