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With rising demand for speed and convenience, more Australian retailers are turning to Buy Online, Pick Up In Store (BOPIS). This fulfilment strategy blends the ease of e-commerce shopping with the immediacy of in-store collection, cutting delivery costs while increasing in-store traffic and upsell opportunities.
This article explains how BOPIS works, the key logistics to get right, real‑world examples, and how Couriers & Freight can help retailers roll it out effectively.
Partner with Couriers & Freight for fast, reliable stock transfers and integrated E-commerce solutions.
Get a Quote NowBuy Online, Pick Up In Store (BOPIS) is a fulfilment model where customers order online and collect purchases at a nearby shop. It combines the ease of digital shopping with the speed of local pickup. After an order is placed, the retailer prepares it for collection and alerts the customer when it’s ready.
This approach offers many advantages. Shoppers avoid delivery delays and shipping fees while choosing a pickup time that suits them. Retailers benefit from more foot traffic, reduced last‑mile costs, and fewer abandoned carts.
BOPIS gives retailers a cost‑effective way to meet customer expectations while improving overall sales and efficiency.
BOPIS is set to be a key driver of retail success in 2025 for three main reasons:
Customers often browse after collecting their orders, creating more opportunities for impulse purchases and upsells.
Home delivery to suburban or regional areas is costly and time‑consuming. Moving stock to stores for collection allows retailers to consolidate shipments, improve distribution efficiency, and cut transport expenses.
Offering flexible pickup options enhances reliability, avoids failed deliveries, and helps retain repeat customers.
Making BOPIS work requires well‑coordinated operations and the right technology. Retailers should focus on three essentials:
Stock levels need to be updated instantly across online and physical stores. Inaccurate data can lead to backorders and undermine customer trust.
Retailers can prepare and ship orders in bulk from a central warehouse to store locations. This approach supports same‑day pickups, reduces transport costs, and improves distribution efficiency.
Staff need immediate alerts when an order comes through, along with clear packing and handover instructions. Real‑time dashboards or mobile notifications help teams stay on top of orders.
Common BOPIS failures stem from disconnected systems, limited staff training, or manual stock updates. Fixing these early ensures a smooth customer experience.
Couriers & Freight supports retailers with scalable BOPIS logistics — from stock transfers to last-mile delivery and system integration. Its metro and last‑mile delivery network ensures online orders reach stores on time for same‑day or next‑day pickup. Integration with platforms like Shopify and WooCommerce makes it simple to automate delivery instructions, stock updates, and order tracking from one place.
For bulky or high‑volume products, the team can consolidate shipments from distribution centres to multiple stores in a single run, reducing transport costs and keeping stock ready for pickup. Their integrated tools help maintain accurate inventory across all fulfilment points.
From single‑store businesses to nationwide chains, Couriers & Freight works as an extension of your team, handling logistics so retailers can focus on customer service and sales growth.
A Brisbane electronics retailer used WooCommerce and Couriers & Freight to implement BOPIS across five stores during a high-demand launch. Orders placed before midday were ready for same-day pickup. The result: 65% of orders were collected in-store, 22% of customers made extra purchases, and delivery costs dropped 18% in three weeks.
The logistics team packed orders at the central warehouse and delivered them in bulk to each store. Staff received instant alerts and prepared parcels for pickup within two hours.
Here are quick answers to common questions about BOPIS in Australia:
It stands for “Buy Online, Pick Up In Store.” Customers order online and collect items from a nearby local store, combining online convenience with fast, flexible pickup.
Many retailers provide same‑day or next‑day pickup, depending on stock and store location. With real‑time inventory syncing and reliable couriers, pickup can often happen within hours.
Absolutely. Platforms like Shopify or WooCommerce make setup simple, and partnering with a logistics provider helps manage stock transfers and delivery runs without high costs.
Retailers typically use SMS or email notifications triggered by inventory systems or order tracking platforms. Real-time alerts help reduce missed pickups and improve the customer experience.
BOPIS gives retailers a competitive edge by speeding up fulfilment, lowering delivery costs, and creating a seamless link between online and in‑store experiences. It’s an effective way to meet rising customer expectations while boosting sales and efficiency.
Couriers & Freight makes implementation easier with integrated logistics support, real‑time stock transfers, and scalable delivery options for single‑store or multi‑site retailers.
Start building a faster, more flexible fulfilment model today. Get in touch with Couriers & Freight to explore the best BOPIS solution for your business.
Partner with Couriers & Freight for fast, reliable stock transfers and integrated E-commerce solutions.
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MHP
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$16.50
$14
$15.50
$0
$15.50
$14.75
$0
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MHP Large Item
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$16.50
$75
$62
$62
$60.10
$14.75
$0
$0
$0
$0
Residential Pickup
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$6
$0
$9
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$9
$10.60
$0
$0
$0
$38.50
Reidential pick up 30-99kgs
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$63
$0
$9
$0
$9
$74.15
$20
Won't carry
Won't carry
$38.50
Residential pick up 100kgs+
No Surcharge*
$198
$0
$9
$0
$9
$158.87
$50
Won't carry
Won't carry
$38.50
Residential Delivery up to 29kgs
No Surcharge*
$6
$0
$9
--
$9.00
$10.60
$0
$0
$0
$38.50
Residential Delivery up 30-99kgs
No Surcharge*
$63
$0
$9
$0
$9
$74.15
$20
Won't carry
Won't carry
$38.50
Residential Delivery 100kgs+
No Surcharge*
$198
$0
$9
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$9
$158.57
$50
Won't carry
Won't carry
$38.50
Tail Lift Pick up 50-99kgs Sydney / Melbourne
No Surcharge*
$45
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 100-299kgs Sydney / Melbourne
No Surcharge*
$85
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 300-499kgs Sydney / Melbourne
No Surcharge*
$120
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 500kgs + Sydney / Melbourne
No Surcharge*
$250
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 50-99kgs Sydney / Melbourne
No Surcharge*
$45
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 100-299kgs Sydney / Melbourne
No Surcharge*
$85
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery300-499kgs Sydney / Melbourne
No Surcharge*
$120
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 500kgs + Sydney / Melbourne
No Surcharge*
$250
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Dead weight over 32KGS carton freight
No Surcharge*
$16.50
$75
$70
$70
$70
$14.75
$0
Won't carry
Won't carry
$0
Oversize Surcharge 1.20 - 1.54
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$0
$0
$0
$0
$5.40
$10
$15
Won't carry
$0
Oversize Surcharge 1.55 - 1.85
No Surcharge*
$17
$20
$0
$0
$0
$11.93
$10
$15
Won't carry
$0
Oversize Surcharge 1.86 - 2.20
No Surcharge*
$37
$40
$0
$0
$0
$11.93
$10
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Won't carry
$0
Pallet Surcharge
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--
$0
$0
$0
$0
$0
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Hand Unload Fee Carton
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--
$0
$70
$70
$70
$47
$0
Won't carry
Won't carry
$61.50
Western Australia Regional Surcharge
No Surcharge*
%10
$0
$0
$0
$0
$0
$0
$0
$0
$0
*Surcharges may apply to areas/deimensions not listed
**Prices correct of 16th September 2024
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