How to Sell on Amazon New Zealand from Australia

To sell on Amazon New Zealand, Australian businesses need to understand the size of the opportunity. New Zealand’s e-commerce market is projected to reach $5.43 billion in 2031, and Australian sellers can access that demand today without setting up a separate NZ entity.

Many AU sellers don't realise Amazon Australia's FBA network already covers NZ deliveries once inventory reaches a local fulfilment centre. Others are unclear on how inbound freight into Amazon's AU warehouses works, or what tax obligations apply when selling across the Tasman. 

This guide covers account setup, FBA fulfilment, GST obligations, and how to move stock into Amazon's Australian warehouses before listings go live.

Book Inbound FBA Freight to Amazon AU Fulfilment Centres

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How to Sell on Amazon New Zealand from Australia: Quick Guide

• Set up an Amazon AU Seller account through Amazon.com.au using your Australian business details. You do not need a separate New Zealand entity to sell to NZ customers.
• Use Fulfilment by Amazon (FBA) as the recommended fulfilment method so Amazon stores inventory in Australia and manages delivery, returns, and customer service for NZ orders.
• Ship inventory into Amazon AU fulfilment centres before launching listings, since stock must be received in Sydney, Melbourne, Brisbane, or Perth before Amazon can fulfil NZ purchases.
• Rely on Amazon to collect and remit NZ GST on eligible orders, which reduces the need for separate tax handling when selling to New Zealand buyers.
• List products on Amazon.com.au because there is no dedicated Amazon New Zealand marketplace, with NZ delivery enabled through the existing Amazon AU FBA network.

Australian sellers can compare inbound freight rates for FBA shipments through Couriers & Freight’s international shipping service.

Selling on Amazon New Zealand: What Australian Sellers Need to Know First

Amazon does not operate a separate New Zealand marketplace. Australian businesses that want to sell on Amazon New Zealand list their products on Amazon.com.au, where eligible Fulfilment by Amazon listings are automatically available to NZ customers. Amazon.com.au also offers free shipping to New Zealand on eligible FBA items, removing the need for sellers to arrange cross-Tasman delivery themselves.

Amazon has expanded its trans Tasman reach in recent years, confirming that customers in New Zealand can access millions of products on Amazon.com.au with international delivery options. According to an official Amazon Australia announcement, the Australian store serves customers across Australia and New Zealand through its existing fulfilment network.

Amazon AU operates fulfilment centres in Sydney, Melbourne, Brisbane, and Perth. When a New Zealand customer places an order for an FBA product, Amazon dispatches it from one of these Australian locations. FBA inventory stored in Australia can currently fulfil orders within Australia and New Zealand only.

How to Set Up an Amazon AU Seller Account from Australia

Australian sellers register through Amazon.com.au, not through a separate New Zealand marketplace. Here are the steps to set up your account:

1. Create an account using a dedicated business email address linked to your registered entity.
2. Provide your legal business details, including registered business name, address, and contact information.
3. Submit your ABN and GST registration details where applicable.
4. Add an Australian dollar bank account to receive disbursements from Amazon.
5. Upload a valid government-issued identification to complete identity verification.

Australian businesses do not need a separate New Zealand registration to sell to NZ customers. Once you activate eligible FBA listings, Amazon AU enables New Zealand delivery automatically.

Individual

• No monthly subscription fee applies. 
• A per-item selling fee is charged on each sale.

Professional

• A $49.95 per month AUD subscription fee applies, excluding GST. 
• No per-item selling fee is charged.

Confirm current fees and inclusions directly via Amazon Seller Central AU before publishing.

FBA vs FBM: Choosing Your Fulfilment Method

Fulfilment by Amazon (FBA)

Fulfilment by Amazon (FBA) allows Australian sellers to store inventory inside Amazon’s Australian fulfilment network before offering products to New Zealand customers. Amazon does not operate warehouses in New Zealand, so sellers must first ship stock into fulfilment centres located in Sydney, Melbourne, Brisbane, or Perth before any NZ order can be fulfilled.

Inbound freight, therefore, becomes the key operational step. Sellers must create shipment plans (ASN), apply Amazon-compliant carton labels, and meet packaging standards before dispatch. Incorrect preparation can result in rejected deliveries or inbound defect fees that delay listing activation.

Amazon reported continued growth in FBA participation among Australian marketplace sellers as fulfilment adoption expanded across the region in 2024.

Fulfilment by Merchant (FBM)

Fulfilment by Merchant (FBM) allows sellers to store inventory independently and ship orders directly from Australia to New Zealand customers. Sellers retain full control over storage, packing, carrier selection, delivery timelines, and returns handling.

However, FBM listings typically do not qualify for Prime eligibility and often display longer delivery estimates. Sellers must also manage international shipping costs and customer service directly.

FBM may be suitable for:

• Seasonal or clearance inventory
• Fragile or specialised products
• Low-volume categories where FBA storage fees reduce margins

GST, Tax, and Customs Obligations for AU Sellers Reaching NZ

Australian businesses listing products on Amazon.com.au generally do not need separate New Zealand GST registration when they sell to NZ customers. Under Amazon’s marketplace facilitator rules, Amazon collects and remits 15% NZ GST on orders with a value of NZD $1,000 or less on behalf of the seller. At checkout, NZ buyers on eligible FBA listings see no import charges

Australian GST obligations still apply domestically. Businesses must register for GST once their annual turnover reaches $75,000. If sellers import inventory from overseas suppliers into an Australian FBA fulfilment centre, customs clearance, duties, and import GST apply when goods enter Australia. Import requirements are administered by the Australian Border Force (ABF).

Tax obligations vary based on business structure and sourcing arrangements. Sellers should confirm requirements with a qualified accountant or refer directly to Australian Taxation Office (ATO) guidance before trading.

How to Ship Stock to Amazon AU Fulfilment Centres

Amazon does not provide a preferred carrier for inbound shipments to its Australian fulfilment centres. Sellers must organise their own freight after creating a shipment plan in Seller Central. Before dispatching any stock, sellers need to generate the shipment plan, print Amazon-compliant carton or pallet labels, and book a delivery window where required.

Inventory that arrives without correct labelling or outside the allocated window can attract inbound defect fees or rejection. Clear documentation and accurate carton counts reduce delays at check-in and allow listings to go live sooner.

Domestic Freight within Australia

• Road freight or parcel delivery from an Australian warehouse, supplier, or home-based business to an Amazon fulfilment centre in Sydney, Melbourne, Brisbane, or Perth.
• Carton shipments typically move through parcel networks, while palletised freight moves through road carriers. Compare pallet courier services for booked delivery slots.
• Sellers must attach Amazon shipment ID labels and ensure cartons meet weight and dimension limits before collection.

International Freight from Overseas Suppliers

• Air or sea freight from overseas manufacturers into Australia, either direct to an Amazon fulfilment centre or via a prep facility for labelling and compliance checks.
• Import clearance occurs on arrival in Australia before the stock proceeds to the fulfilment centre.

Australian sellers can compare carrier rates and book inbound FBA freight, whether cartons or pallets, through Couriers & Freight.

Book Your Inbound FBA Freight Through Couriers & Freight

An Australian seller based in Melbourne prepares a shipment for Amazon’s fulfilment centre in Sydney before activating listings for New Zealand customers. Instead of contacting multiple transport providers, the seller logs into Couriers & Freight, reviews available carrier rates in one dashboard, and books the inbound delivery according to the approved FBA shipment plan.

The platform supports both carton consignments for initial product launches and pallet freight for larger replenishment runs. Real-time tracking allows the seller to confirm delivery and monitor check-in timing before inventory becomes available for sale.

Book Inbound FBA Freight to Amazon AU Fulfilment Centres

Compare carrier rates for carton and pallet shipments into Amazon's Sydney, Melbourne, Brisbane, or Perth fulfilment centres through Couriers & Freight.

Get a Quote Now