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Festive Period 2025
Cut-Off Times
Sellers preparing for the next Amazon sale must account for surging consumer demand. According to Australia Post, Australian consumers spent $82.6 billion online in 2025, marking a 13.9% year-on-year surge.
Amazon Australia captures a meaningful share of that spending across several sale events each year, and sellers preparing for the next Amazon sale often lose track of which one is coming up. For FBA sellers, missing Amazon’s inbound inventory deadline can mean stock is not processed in time to support promotions during the event
This guide delivers the confirmed next sale date, sets out the complete 2026 sales calendar, and provides a practical shipping checklist to help sellers hit every logistics cut-off.
Compare and book road freight or carton freight consignments to Amazon fulfilment centres across Australia.
Get a Quote NowCouriers & Freight lets sellers compare and book road freight and carton freight consignments to Amazon fulfilment centres.
Planning across the full promotional calendar gives purchasing teams enough time to order stock and secure freight capacity before Amazon's receiving deadlines close.
Sellers searching for Amazon Mid-Year Sale 2026 dates are often benchmarking previous promotional periods to forecast demand, adjust inventory purchasing, and prepare for the next major sales event.
Amazon Australia completed three major promotional campaigns before October, each providing useful sales and replenishment benchmarks.
The Big Smile Sale ran from 16 March to 22 March 2026, followed by the Mid-Year Sale, also known as the EOFY (End of Financial Year) Sale, from 1 June to 7 June 2026.
Amazon Prime Day then ran from 7 July to 13 July 2026 for Prime members.
Rather than planning around one promotion, sellers should map inventory against the full annual calendar. This makes it easier to identify purchasing windows and work backwards from Amazon's inbound deadlines before warehouse congestion increases.
Adobe Analytics reported that consumers spent US$24.1 billion during Prime Day 2025, a 30.3% year-over-year increase. The roughly seven-week gap between Prime Big Deal Days and Black Friday leaves limited time to replenish FBA inventory, making inbound shipment planning more important than the promotional dates themselves.
Sellers that delay freight bookings after October risk Amazon receiving delays ahead of Black Friday demand.
Because Prime Day 2026 has concluded, the next Prime Day is expected in mid-2027.
For the remainder of 2026, inventory planning should focus on Prime Big Deal Days, Black Friday and Boxing Day.
Review our guide to pricing your products on Amazon for maximum profit when planning promotional discounts.
Amazon advises sellers to send FBA inventory well before promotional events, with 2026 inbound deadlines set for 29 August for Prime Big Deal Days and 17 October for the Black Friday Sale. Seller Central forum discussions frequently describe inventory arriving at fulfilment centres after the published cut-off despite leaving the warehouse on time.
Most cases stem from delayed carrier bookings or longer-than-expected receiving queues rather than inventory shortages.
Before your cut-off:
FBM (Fulfilled by Merchant) merchants experience significantly higher order volumes during major sales. Late Shipment Rate, Valid Tracking Rate, and On-Time Delivery all contribute to Amazon seller performance metrics, making dispatch reliability central to account health during promotional periods.
Review our guide on FBA vs FBM if you are still deciding which fulfilment model works for your business.
Before the sale:
A seller preparing inventory for Prime Big Deal Days may have already confirmed Amazon's inbound shipment deadline but still need to organise transport that arrives before receiving closes.
Couriers & Freight allows sellers to compare road freight and carton freight consignments across multiple carriers. Booked consignments can then be tracked through to the nominated Amazon fulfilment centre.
Read the guide to shipping to Amazon FBA warehouses in Australia and overseas to book road freight or carton freight ahead of the next cut-off.
Compare and book road freight or carton freight consignments to Amazon fulfilment centres across Australia.
Get a Quote Now
MHP
No Surcharge*
$16.50
$14
$15.50
$0
$15.50
$14.75
$0
$0
$0
$0
MHP Large Item
No Surcharge*
$16.50
$75
$62
$62
$60.10
$14.75
$0
$0
$0
$0
Residential Pickup
No Surcharge*
$6
$0
$9
--
$9
$10.60
$0
$0
$0
$38.50
Reidential pick up 30-99kgs
No Surcharge*
$63
$0
$9
$0
$9
$74.15
$20
Won't carry
Won't carry
$38.50
Residential pick up 100kgs+
No Surcharge*
$198
$0
$9
$0
$9
$158.87
$50
Won't carry
Won't carry
$38.50
Residential Delivery up to 29kgs
No Surcharge*
$6
$0
$9
--
$9.00
$10.60
$0
$0
$0
$38.50
Residential Delivery up 30-99kgs
No Surcharge*
$63
$0
$9
$0
$9
$74.15
$20
Won't carry
Won't carry
$38.50
Residential Delivery 100kgs+
No Surcharge*
$198
$0
$9
--
$9
$158.57
$50
Won't carry
Won't carry
$38.50
Tail Lift Pick up 50-99kgs Sydney / Melbourne
No Surcharge*
$45
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 100-299kgs Sydney / Melbourne
No Surcharge*
$85
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 300-499kgs Sydney / Melbourne
No Surcharge*
$120
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Pick up 500kgs + Sydney / Melbourne
No Surcharge*
$250
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 50-99kgs Sydney / Melbourne
No Surcharge*
$45
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 100-299kgs Sydney / Melbourne
No Surcharge*
$85
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery300-499kgs Sydney / Melbourne
No Surcharge*
$120
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Tail Lift Delivery 500kgs + Sydney / Melbourne
No Surcharge*
$250
$50-$250
$88
$88
$88
$44.07
$120
Won't carry
Won't carry
$61.50
Dead weight over 32KGS carton freight
No Surcharge*
$16.50
$75
$70
$70
$70
$14.75
$0
Won't carry
Won't carry
$0
Oversize Surcharge 1.20 - 1.54
No Surcharge*
--
$0
$0
$0
$0
$5.40
$10
$15
Won't carry
$0
Oversize Surcharge 1.55 - 1.85
No Surcharge*
$17
$20
$0
$0
$0
$11.93
$10
$15
Won't carry
$0
Oversize Surcharge 1.86 - 2.20
No Surcharge*
$37
$40
$0
$0
$0
$11.93
$10
Won't carry
Won't carry
$0
Pallet Surcharge
No Surcharge*
--
$0
$0
$0
$0
$0
$0
Won't carry
Won't carry
$0
Hand Unload Fee Carton
No Surcharge*
--
$0
$70
$70
$70
$47
$0
Won't carry
Won't carry
$61.50
Western Australia Regional Surcharge
No Surcharge*
%10
$0
$0
$0
$0
$0
$0
$0
$0
$0
*Surcharges may apply to areas/deimensions not listed
**Prices correct of 16th September 2024
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