Why Australian Amazon Sellers Need a Backup Supply Chain Beyond FBA

Jun 21, 2026
Why Australian Amazon Sellers Need a Backup Supply Chain Beyond FBA

‍Amazon Supply Chain Services expanded in May 2026, allowing businesses beyond Amazon marketplace sellers to access Amazon's freight, warehousing, fulfilment and delivery network. Amazon states its network now delivers more than 13 billion items annually across freight, distribution, fulfilment and parcel delivery.

For Australian sellers using Fulfilment by Amazon (FBA), the announcement does not change day-to-day operations overnight. It changes the range of logistics options available inside Amazon's ecosystem. 

This article explains what Amazon Supply Chain Services (ASCS) includes and what stays the same for existing users. It also covers why many sellers are still building a backup fulfilment route outside Amazon.

   
        
   
     

Store Stock Beyond FBA with Couriers & Freight

     

Store backup inventory in third-party warehousing through Couriers & Freight.

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Amazon Supply Chain Services: Quick Facts

  • What it is: Amazon Supply Chain Services (ASCS) combines Amazon's freight, distribution, fulfilment, and parcel delivery capabilities into a single logistics offering for businesses of all sizes.
  • Services included: ASCS brings together the Partner Carrier Program (PCP), Amazon Global Logistics (AGL), Amazon Warehousing and Distribution (AWD), and Amazon Managed Service under one umbrella, reducing the need to manage separate logistics programs.
  • Who can access it: Businesses in sectors including retail, manufacturing, healthcare, and automotive can now use Amazon's logistics network, whether or not they sell on Amazon.
  • For existing sellers: Seller Central settings, integrations, and operational workflows remain unchanged, so current users do not need to migrate systems or rebuild processes.
  • Network scale: Amazon states that its logistics network delivers more than 13 billion items annually and supports freight shipment by air, road, rail, and ocean.
Sellers evaluating fulfilment options outside Amazon's network may also compare independent logistics providers such as Couriers & Freight as part of a broader fulfilment strategy.

What Amazon Supply Chain Services Means for Australian Sellers

Sellers have asked a straightforward question since the ASCS announcement on Amazon's own forums: 

“What is actually new for those already using these services?” 

One seller noted that the change mainly consolidates existing services under the ASCS portal, while current workflows remain unchanged. That assessment is accurate, and Amazon has confirmed it.

Sellers importing stock from China are more likely to focus on how each component of the Amazon Supply Chain fits into their existing operation. 

From AGL to AWD: What's Inside Amazon Supply Chain Services

Partner Carrier Program (PCP)

For an Australian seller importing stock from China, the Partner Carrier Program (PCP) helps ship inventory into Amazon's fulfilment network using Amazon-approved carriers. Rather than sourcing inbound transport separately, sellers can book eligible shipments through Amazon's carrier network and send inventory directly to fulfilment centres. 

Amazon Global Logistics (AGL)

Amazon Global Logistics (AGL) coordinates international freight movements from supplier origin through to Amazon's fulfilment network. For example, an Australian seller sourcing products from Shenzhen can use AGL to arrange ocean or air freight into Australia before inventory moves into Amazon's storage and fulfilment infrastructure.

Amazon Warehousing and Distribution (AWD)

Amazon Warehousing and Distribution (AWD) provides bulk inventory storage before stock reaches FBA. In a typical scenario, imported inventory arrives in AWD, where it is stored and replenished into fulfilment centres as demand increases. This gives sellers another storage layer before products enter FBA. 

Amazon Managed Service

Amazon Managed Service combines multiple Amazon logistics programs into a single workflow. A seller importing products from China can use Amazon's freight, storage, replenishment, and fulfilment services together rather than coordinating separate providers. 

Alt text: Warehouse worker conducting inventory checks with a handheld barcode scanner among shelves of boxed stock in a distribution warehouse.

What Changes for Existing Sellers and What Doesn't

For existing users, the practical reality is simple. Seller Central workflows, integrations, and operational settings remain the same. Sellers do not need to migrate systems, rebuild fulfilment processes, or change how inventory is managed across Amazon's existing logistics programs.

The primary change is that Amazon is now offering these logistics capabilities to businesses beyond its marketplace.

According to Australia Post's eCommerce Report 2026, Australian online retail continues to be influenced by growing marketplace participation and multi-channel selling behaviour. This prompts many merchants to review how inventory is stored and fulfilled across different sales channels.

At the same time, the growth of multi-channel selling means many retailers are reviewing how much inventory and fulfilment capacity they keep outside a single marketplace ecosystem. 

Why Relying on One Fulfilment Channel Is a Risk for Australian Sellers

Fully Amazon-Reliant vs Diversified 3PL Fulfilment

Aspect Fully Inside Amazon's Network 3PL Alongside FBA
Storage location All inventory is stored in AWD and FBA fulfilment centres Stock is split, for example, 800 units in FBA and 700 units in an owner-managed warehouse
Peak season capacity Subject to Amazon's inbound restrictions and storage surcharges from October to December Backup stock outside Amazon's network isn't affected by Amazon's inbound restrictions
Carrier options Limited to Amazon-approved carriers through PCP and AGL Access to multiple domestic and international carriers booked independently
Order fulfilment FBA and FBM orders both run through Amazon's own logistics FBA orders continue as normal, MFN orders can be fulfilled through an independent carrier
Response to disruption No tested fallback if Amazon changes pricing, carrier partnerships, or processing capacity A fallback pathway is already set up before a disruption happens, not built from scratch during one
Cost exposure Full impact of storage surcharges or fee changes is absorbed immediately Freight rates on backup stock are booked independently, ahead of any surcharge

Comparison of storage, carrier access, and disruption resilience for Australian Amazon sellers relying solely on FBA versus running a 3PL alongside it.

Consider a seller who imports 2,000 units of a kitchenware product from a factory in Shenzhen every quarter and routes the entire shipment through AGL into AWD, then into FBA. During the October to December peak period, Amazon restricts inbound capacity at certain fulfilment centres. They also raise storage surcharges on bulky items. 

The seller cannot ship excess stock to their own warehouse quickly because they do not have one. They cannot reroute orders through another carrier because every fulfilment pathway runs through Amazon's network. Sales continue, but at a storage cost the seller did not budget for and with delivery lead times that slip as Amazon prioritises its own logistics throughput.

This is the cost exposure problem. When Amazon adjusts its fee structure or storage thresholds, a seller with no inventory outside the platform absorbs the full impact immediately.

The second risk is operational lock-in. A seller who processes all orders through FBA or Fulfilment by Merchant using Amazon's own carrier rates has no tested fallback if Amazon changes its carrier partnerships, restricts certain SKUs, or reduces processing capacity at the fulfilment centre closest to their customer base. 

Building that fallback from scratch during a disruption, rather than before one, costs significantly more time and money than setting it up in advance.

Build a Backup Supply Chain Beyond FBA with Couriers & Freight

A practical alternative looks like this: 

A seller imports 1,500 units from a supplier in Ningbo. Rather than routing the entire shipment into AWD, they split the stock: 800 units go into FBA to maintain their Prime listing performance, and 700 units go into their own warehouse space managed through a third-party logistics arrangement. 

When an FBA storage surcharge applies to the remaining inventory in November, the seller already holds stock outside the Amazon network and can fulfil Merchant Fulfilled Network (MFN) orders directly to customers at a freight rate they booked independently. 

Couriers & Freight provides third-party logistics and warehousing services that allow sellers to store inventory outside the Amazon supply chain while maintaining access to multiple domestic and international carriers. 

In practice, a seller could fulfil Amazon orders through FBA while routing merchant-fulfilled orders through independent freight providers, giving them greater flexibility if storage fees, carrier availability, or fulfilment capacity change inside Amazon's network. 

Review your current fulfilment setup before peak season, identify where Amazon is your only logistics option, and establish a secondary storage and delivery pathway before capacity limits or fee changes impact your margins.

Book a backup fulfilment route with Couriers & Freight before peak-season capacity constraints affect your stock.

   
        
   
     

Store Stock Beyond FBA with Couriers & Freight

     

Store backup inventory in third-party warehousing through Couriers & Freight.

     Get a Quote Now   
 
robert lynch headshot

Robert Lynch

Founder of Australia’s largest outside hire company Couriers & Freight, Robert Lynch is a seasoned business leader in the shipping industry with over 20 years of experience. His expertise spans from outside hire, taxi truck, and last-mile services to freight management, freight forwarding and warehousing. 

Robert has also incorporated technology into his business through custom software to enhance growth and efficiency. Robert is a valuable resource for business owners looking to improve their logistics operations.
‍
Connect with Robert Lynch on LinkedIn.

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